Illiashenko N. Formation of the theoretical-technical foundations of industry enterprises innovative marketing

Object of research: processes of marketing maintenance of innovative development of the enterprises of mechanical engineering. The purpose of dissertational work: working out and a scientific substantiation of organizational-economic bases of innovative marketing of the machine-building enterprises on the basis of maintenance of the adjusted interaction of their innovative and marketing activity. A research vehicle: a statistical method, the comparative analysis, the system analysis, a method of logic generalisation and the is abstract-logic approach, it is system-cross section analysis, a method of construction of a decision tree. Theoretical and practical results: results are methodical workings out and practical recommendations concerning formation of organizational-economic bases of activity of the machine-building enterprises in the tideway of innovative marketing. Novelty: the methodical approach to definition strategic to a vector of development of the enterprises on the basis of innovative marketing is developed; Elements of an organizational-economic controlling mechanism by the enterprise on the basis of the concept of innovative marketing are improved; the methodical approach to definition of level of satisfaction of inquiries of consumers by means of the card of positioning offered by the competitor "a stage of life cycle of the goods - the price" is improved; the approach to rationalisation of a choice of projects of innovative development is improved; have acquired the further development of definition of essence, the contents and structure of innovative marketing as business dealing concepts; classification of versions of marketing has acquired further developments. Introduction degree: Open Company "Domotehnika-nord" (Donetsk), joint-stock company "Nord" (Donetsk), Open Company "Turbomash" (Sumy); use Sphere: management of the state administration and the Ministry of industrial policy of Ukraine, the machine-building enterprises, educational process.