Lynda I. Improvement of sale activity of enterprises of APK

Object - a process of formation and development of sales activity of enterprises of agro-industrial complex; research purpose - a generalization of theoretical and methodological principles of formation and development of sales activity of enterprises of agro-industrial complex and development of practical recommendations in relation to the formation of the effective system of product distribution; methods - systematic; abstract-logical; statistical-economical; monographic; extrapolation; novelty - expediency is grounded and theoretical elaboration of wholesale food markets development strategy which is based on diversification of the activity through formation of purchasing and sales policy in relation to small-scale farming units and private peasant economies, provision of logistics services, organization of agricultural product augmentation, image-building and formation of public relations system is offered; improved: methods of agrarian market infrastructure improvement on the basis of marketing-sales centers that can be created by agricultural commodity producers on cooperative principles, which will be instrumental in formation of rational channels of products realization; organizational principles of integration development of agricultural enterprises through creation of production-sales cooperative stores, which will allow, by consolidating resources, to give services in processing of raw material to the members of cooperative store and to carry out a sale of the end products; results - well-grounded theoretical and applied points on the improvement of sales activity can be used by the subjects of economic activity; branch - improvement of sales activity of enterprises of agro-industrial complex.