Selezneva E. Сompetitiveness of enterprises of agricultural machine of construction

In dissertation theoretical bases, scientifically-methodical recommendations are explored in relation to providing and increase of competitiveness of enterprises of agricultural machine of construction. Essence and maintenance of concept of competitiveness of enterprise is specified. The method of complex estimation of competitiveness of enterprises of agricultural machine of construction is improved taking into account factors and parameters of market network. Principles of forming of industrial market network are certain taking into account the specific of enterprises of agricultural machine of construction. Intercommunication is analyses between figures in a market network. In dissertation grounded role of user in the process of co-operation and his influence is appraised on the competitiveness of enterprises. The system of basic factors of competitiveness of enterprises of agricultural machine of construction is formed, as systems. In dissertation grounded application of marketing strategies in production-economic activity of enterprises of rural-economic machine of construction and the developed ways of increase of level of their competitiveness.