Hryhorash O. Strategic management goods assortment and quality goods in system consumer cooperation in Ukrainе

Object: a process of strategic management of enterprises of auctions of the system of consumer co-operation of Ukraine activity. Purpose: grounding of theoretical positions and development of practical recommendations in relation to the improvement of strategic management a commodity assortment and quality of commodities on the enterprises of auctions of consumer co-operation of Ukraine. Methods: dialectical method of cognition, approach of the systems, method of critical analysis and theoretical generalization; matrix method; АВС-analysis and ABC-XYZ method at, economic-statistical methods: comparative analysis, averages; tabular. It is offered: first: the complex of strategic control a commodity assortment and quality of commodities system is developed on the basis of marketing; improved: scientifically methodical approach in relation to the estimation of level of efficiency of purchase activity; story and ware-house economy and maintenance of buyers in the enterprises of auctions of consumer co-operation with the use of expert estimation, scientifically methodical approach in relation to the complex estimation of level of quality of groups of commodities expert a way taking into account the most substantial properties of commodity, scientifically methodical approach in relation to the estimation of commodities on the indexes of utility, scientifically methodical approach in relation to the diagnostic analysis of assortment policy of enterprise, scientifically methodical approach in relation to organization of the stages of commodity portfolio of enterprises of consumer co-operation construction; purchased subsequent development: theoretical strategic government an assortment and quality of commodities bases on the enterprises of the system of consumer co-operation of Ukraine, ground of basic groups of strategies of brief-case of strategies, program of management an assortment and quality of commodities pursuant to assortment strategy of enterprise; measures of merchandayzinga and methods of stimulation of demand; proper PR-measures and program of management advertising for the explored enterprises. Sphere of the use: enterprises of auctions of the system of consumer co-operation of Ukraine.