Panchuk A. Strategic marketing management of commercial activity of the enterprises

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0409U005608

Thesis Registration Form

0409U005608.pdf

Applicant for

Panchuk Anastasiya Sergiivna

Specialization

08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

Date of defense

10-11-2009

Specialized Academic Board

Д 11.055.01

Essay

Object: process of strategic marketing management commercial activity of enterprises (MМСАЕ). Purpose: development scientifically of methodical and practical recommendations on perfection of strategic MМСАЕ. Methods: scientific: complex and system approaches; analytical : comparison, groupment, tabular, graphic, cluster analysis, content-analysis; prognostical: expert analysis, economical-mathematical design; marketings: STEEPLE-analysis, matrix. It is offered: conceptual model of strategic MМСАЕ; complex system of MUKDP; method of diagnostics of the strategic planning of MМСАЕ, realizations of strategic control of MМСАЕ; models of analysis: possibilities of achievement of strategic aims in the field of MМСАЕ; to developed of strategic aims and strategies in the field of MМСАЕ; models of estimation: to the potential and real value of buyers for an enterprise; to expedience of contractual policy of enterprise; influences of marketings mediators on an enterprise; influences of contact audiences on an enterprise; to the conflict in a collective; to effectiveness of the marketing system of co-operation of enterprise. Sphere of the use: point-of-sale enterprises.

Thesis supervisor

Balabanova L.V.

Official opponents

Максимова Т.С.
Попова Л.О.

Files

АВТОРЕФЕРАТ ПАНЧУК--Таблиця 1.doc

АВТОРЕФЕРАТ ПАНЧУК--автореф1.doc

АВТОРЕФЕРАТ ПАНЧУК--титул.doc

диссерт_панчук--Висновки.doc

диссерт_панчук--Вступ.doc

диссерт_панчук--РОЗДІЛ 2.doc

диссерт_панчук--РОЗДІЛ 3.doc

диссерт_панчук--Розділ 1.doc

диссерт_панчук--Список використаних джерел_нов.doc

диссерт_панчук--Титул.doc

диссерт_панчук--додатки_розділ1--РОЗДІЛ1.doc

диссерт_панчук--додатки_розділ2--2.1.xls

диссерт_панчук--додатки_розділ2--2.2.xls

диссерт_панчук--додатки_розділ2--2.3.xls

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