Yasser I. Development of control the system by marketing activity of enterprises of Jordan

A research object is the process of forming of the marketing system in Jordan based on principles of its modern conception. The purpose of dissertation research is subsequent development of theory and marketing methodology, development of methodical positions and practical recommendations to forming of control the system by marketing activity of enterprises. The methodological aspects of dissertation work is position of economic theory and history of economic idea, advanced studies of domestic and foreign scientists-economists which touch the problems of development of economy. On all of the stages of research the complex of methods and association of logic and historical analysis was used, evolution of economic idea, structurally genetic analysis and synthesis of methods, essence of state measures for period 1946-2007. The scientific value of job performances consists in deepening of the existent going near development of control the system by marketing activity of enterprises of Jordan. The practical value of the got results consists in that theoretical positions and dissertation job performances are basis for more deep study of directions of development of control the system activity of enterprises of Jordan, on the basis of marketing's researches. This dissertation work is one of maiden in Ukraine attempts of complex research in Jordanian Kingdom for period of the second half of ХХ century which determines the value of conclusions, both scientific and practical character. The results of dissertation consist in that theoretical positions and dissertation job performances are basis for more deep study of directions of development of control the system activity of enterprises of Jordan, on the basis of marketing's researches. Theoretical and practical results got in dissertation work, can be drawn both in marketing activity on the whole and in control the system by the enterprises of Jordan at the market of commodities and services.