Purska I. The Formation and Realization of International Marketing Strategies at the Ukrainian Market of Tourist Services.

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0409U005907

Thesis Registration Form

0409U005907.pdf

Applicant for

Specialization

  • 08.00.03 - Економіка та управління національним господарством

24-11-2009

Specialized Academic Board

Д 35.051.01

Ivan Franko National University of Lviv

Essay

The dissertation investigates theoretical and methodological principles as well as practical aspects of the process of formation and realization of international marketing strategies at Ukrainian market of tourist services. The thesis gives practical recommendations concerning the improvement of the use of international marketing strategies of national entities through the improvement of the existing normative legal system of conducting tourist activity in the country and the use of marketing tools in the strategic management of international activity of national entities of tourist business.

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Files

aref.doc

dis.doc

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