Gvozdets'ka I. Comprehesive Assessment of the Investment Attraction of Industrial Enterprises (by the example of machine-building enterprises)

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0410U000003

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

17-12-2009

Specialized Academic Board

К 70.052.01

Essay

The dissertation deals with theoretical and practical issues of the assessment of the investment attraction of industrial enterprises. The scientists' views on such concepts as "investment", "investment attraction of an enterprise", "marketing potential of an enterprise", "marketing attraction" are considered and systematized I the paper. Methodical approaches towards assessment of the investment attraction are defined. Matrix approach towards visual presentation of the investment attraction of the examined enterprises has been worked out.

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