Makovoz O. Evaluation of retail trade enterprises' economic potential

Research object: process of forming and estimation of economic potential of enterprises. Aim: ground of theoretical principles and development of scientific and methodical tools of estimation of economic potential of enterprises of retail business. Methods: scientific and comparative, structural analysis, economic and mathematical designs. Results: development and clarification of theoretical positions, development of the scientifically grounded recommendations, in relation to the estimation of economic potential of enterprises of retail business. Novelty: first system of estimation of economic potential of enterprise; the concept vehicle of estimation of economic potential, classification of kinds and methods of his estimation, graphicanalytical approach, is improved, to the complex estimation of economic potential. Degree of introduction: enterprises of retail business, higher educational establishments. Sphere of application: retail business.