The goal of the research: is grounding of the theoretic, methodic and organization grounds of analysis of marketing activity. The object of research: is the system of economic analysis of marketing activity on the example of Ukrainian enterprises-producers of food stuff. The subject of research: is the complex of the theoretic, methodic and organization grounds of analysis of marketing activity. Research methods: historic method, system approach, methods of theoretic generalizing, grouping, abstract logic, modeling methods, methods of observation and comparison, induction and deduction, cause and consequence interrelation. Research novelty of research results is in grounding of the theoretic, methodic and organization grounds of analysis of marketing activity of enterprises. The main issues of research novelty are the following: first received: grounding of organization and methodic procedures of analytic work on the base of strategic, functional, innovational, motivation ad professional, technical groups of indexes as an approach of realization of diagnostic function of economic analysis of marketing activity of enterprises-producers of food stuff; symptom-complex matrix, that grounds on the identified logic of problem situation development on the stages of their life cycle for the methodic supplement of marketing activity problems reveal, that help to make effective management decisions; improved: theoretic grounds of diagnostic function of economic analysis in part of economic analysis of marketing activity of enterprises-producers of food stuff for rising its effectiveness; the conception of economic analysis of marketing activity (subject, object, goal of realization) that supply with adequate understanding the essence of key concepts; organization of the analytic process in the part of its documentation, that promotes reliable results of economic analysis of marketing activity, also in computer technologies surrounding; procedure approach foe identification of cause and consequence interrelation on the base of eristic techniques, that are used in economic analysis for rising effectiveness of business activity of enterprises; received further development: theoretic, methodic approaches for defining the levels of economic function of economic analysis with determining specification its diagnostic function for main business-processes of business entities; methodic grounds of SWOT- analysis of business activity by formation the matrix of diagnostic SOCC-analysis, that defines the interrelation with causes of problems, strength for their solving, opportunities of business entity after their solving; identification of demands for computer software for economic analysis of marketing activity by grounding functions of such modules as: "Project", "Client", "Methodic supplement of economic analysis of marketing activity", "Documentation", "Information system" on the base of the NAVISION Attain system, that help the operation and quality of analytic works. Implementation levels: research results ere implemented into the activity of JSC "Zhitomir butterplant", Ltd "Business Aid", JSC "Favourite", JSC "Zhitomir Lasochi". Definite results are used in the teaching process in Zhytomyr state technological university in courses "Economic analysis", "Strategic analysis".
