Mokhonko G. Strategic stability of the enterprise and its maintenance in the conditions of the volotile market environment

The thesis is devoted to the development and validation of the theoretical and scientific-methodical provision of practical recommendations for the strategic stability of the company in a volatile market environment. The definition of "strategic stability of the enterprise" in the conceptual-categorical terms of strategic management is determined. The methodical evaluation of the strategic stability of the company based on indicators and indicators to measure the components of the strategic stability of the enterprise are developed. Scientific and methodological support of the strategic stability of the company is proposed, which enabled deeper conceptual approaches to strategic management in a volatile environment. The scientific approach to the choice of strategies to ensure strategic stability of the company given the level of uncertainty environment is proposed and justified for the first time among researchers. Proved that the strategy to ensure strategic stability of the enterprise must be integrated into the enterprise strategy and implemented the strategic priorities for its further development.