Usik S. Forming of marketing strategies of furniture enterprises

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0410U000550

Thesis Registration Form

0410U000550.pdf

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

16-02-2010

Specialized Academic Board

Д 26.102.05

Kyiv National University of Technologies and Design

Essay

The Dissertation covers theoretical, methodical and practical aspects of forming of marketing strategies in the furniture enterprises. Assesses the strategic position of the enterprises on the furniture market and identifies the readiness for the strategic changes. The Dissertation grounds the general strategy of the development of the furniture industry of Ukraine. It provides the matrix of strategies for enterprises depending on their size and level of readiness for strategic changes. The variants of the organizational providing of strategic changes and scientific and methodical approach are offered to the estimation of efficiency of marketing strategies of furniture enterprises with the use of integral index.

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Files

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АР Усик СП.doc

ДР Усик СП.doc

ДР Усик СП.doc

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