Shablya A. The Efficiency of Growing Water-melons, Melons, and Gourds and Development of Marketing in the Branch

The purpose of dissertation research is development of theoretical and methodological principles and practical recommendations in relation to the increase of economic efficiency of water-melon, providing of functioning of area on the marketing's beginnings. A research object is a process of increase of efficiency of production of cultures of water-melons on beginnings of marketing. Research methods: abstractly-logical, economic-statistical, economic-mathematical design. Theoretical and practical results: theoretical results of enriching of science theoretical and methodological developments in relation to efficiency of production of cultures of water-melons and development of marketing in an area. Practical results - of decline of unprofitable of production of goods of water-melon, providing of his effective development. Scientific novelty: grounded a management and administrative principles of forming and functioning of logistic-sale association in industry of water-melon. Degree of introduction: drawn on results of scientific researches the management of agro-industrial development of Golopristans'ka district state administration of the Kherson region, are inculcated in practical activity of agrarian firms of "Majak" and "Pokrysheva", used during realization of economic activity of the agrarian firm of "Shevchenko", and also used, as a not financial resource by Institute of south vegetable-growing and water-melon of UAAS. Efficiency: research results will allow to promote the efficiency of production of cultures of water-melons. Sphere, area of the use: main administrations of economy and agro-industrial development, higher educational establishments, agricultural enterprises.