Zhukov S. Regional marketing in the system of transfrontal economic collaboration (on materials of enterprises of the Trancarpathian region)

Dissertation is devoted to the ground of the theoretical, organizationally-economic and practical bases of the regional marketing in the system of transfrontal economic collaboration (ТFЕC). On the basis of systematization of approaches and analysis of row of scientific conceptions their interpretation was critically generalized. The problems of development of the regional marketing are analysed in the system TFEC, rational sequence of their decision is determined. On the basis of analysis and generalization of methodological approaches of researches of foreign theory and practice an author directions of improvement of regional economic policy are offered, the mechanisms of improvement of TFEC are developed with the use of tool of the regional marketing.