Iskra O. Management the trade mark of retail networks

The Object: The establishment and management the trade mark of retail networks. Purpose: development of theoretical propositions, methodological approaches and the development of scientific and practical recommendations to improving the management the trade mark of retail networks. Methods: dialectical, analytical; correspondents analysis, decomposition, generalization, clustering, peer review; segmentation. It is offered: research conceptual and categorical research aids; the classification of trade mark of retail networks; a methodical approach to the creation and implementation of trade mark of retail networks; a management system of trade mark of retail networks; the methodical approach to the study of trade mark of retail networks; a methodical approach to the prioritization of the development of trade mark of retail networks; the methodology of evaluating the effectiveness of trade mark of retail networks management. Sphere of the use: enterprises on of retail market.