Ostrjanina S. Mechanism of Competitiveness Management of Enterprises at the Dairy Market

3. Object: the process of management mechanism forming through the competitiveness of enterprises at the dairy produce market. Purpose: substatianon of theoretical statements and the development of methodical and practical recommendations with regard to forming of management mechanism through the competitiveness of enterprises at the dairy produce market. Methods: dialectical method, method of systems analysis and synthesis; probabilistic and statistical, economic and analitical methods, methods of comparison, methods of groupment; method of formalization; simulation technique; methods of questionnaire and method of assessment. It is offered: for the first time, the use of management tool and the model of optimum allocation of resources is developed among certain administrative measures; methodical approaches are offered to having a special purpose market segmentation of whole milk products. It is improved: notion-category tools of the problem under consideration, in particular, scientific category the "competitiveness"; approaches to application of integral index of competitiveness of an enterprise during the diversified production of whole milk products; methodical approaches to forming of management mechanism through the competitiveness of enterprises at the dairy produce market, marketing concepti. Has got fuither development: methodical bases of the procedure of marketing segmentation of whole milk products; methodical approaches to the management by a commodity assortment and nomenclature; structural classification of dairy produce market in Ukraine according to the parameters of capacity dynamics, structural changes by the sectors of segment of ation whole milk products measurement products at the dairy produce market in Ukraine with regard to in natural and monetary measurement with regard to the determinants of their production and realization. Sphere of the use: dairy produce processing industry.