Mykhajlova Y. Providing the steady functioning of shipping companies on the cruise market which is forming in the Black Sea region.

Object - process of the shipping enterprises/cruise operators' functioning in the cruise shipping market; purpose - working out of scientifically methodical bases and practical recommendations concerning maintenance of steady functioning of the shipping enterprises in the cruise shipping market; methods - the analysis-synthesis of the retrospective data, the general theory of statistics, questioning, abstraction, the system analysis, economic-mathematical modelling, etc.; theoretical and practical results - scientifically methodical bases and practical recommendations concerning maintenance of steady functioning of the shipping enterprises in the cruise shipping market were developed; novelty - for the first time it is offered to apply for estimation of a cruise route appeal the indicator of specific appeal which estimated on the basis of minimum of the port dues and maximum of a ports of call appeal; for construction of the optimum scheme of a cruise it is offered to use algorithm by criterion of intensity of the profit receipt, taking into account duration of stay in ports of call and the total voyage duration; application degree - use in practical activities of the shipping enterprises in the cruise market (use certificate in practical work from May, 25th, 2009 and use certificate in practical work from June, 29th 2009); in educational process of ОNMU in courses "Economics of Sea Transport", "Economics of Shipping Companies", "Economics of Transport", "Passenger Transportations" etc. (the inquiry from April, 15th 2009); Use sphere (branch) - sea transport, education.