Gladkova O. The Influence of the innovation-investment processes on financial self- development of the trade enterprise

The Object: innovation-investment processes (IIP) and their influence upon financial self- development (FS) of the trade enterprise. The Purpose: estimation of the influence IIP on FS of the trade enterprise and motivation recommendation on its reinforcement. The Methods: system analysis of the economic phenomena’s; the economy-statistical: selective examination and grouping, subscripted, comparative estimation, ranking, economic and mathematical modeling. It Is Offered: model IIP of the trade enterprise in condition FS; the system of the factors of the estimation of the current condition IIP of the trade enterprise; the approaches to estimation of the influence factor external and internal ambience on innovation-investment activity of the trade enterprise; the system of the factors of the estimation to efficiency investment project by means of use the formula of the money flow. The Sphere of the use: trade enterprises.