Mityaeva T. Marketing strategy of the enterprises development

The Object: process of the development and realization marketing strategy developments enterprise. The Purpose: development marketing strategy developments enterprise and scientifically-methodical recommendation for their optimization. The Methods: total-scientific methods: analysis, syntheses, induction, deduction, analogy, system analysis, formalization; the methods economy-statistical analysis: tabular, graphic, comparisons, grouping; the marketing methods: questioning, observations, matrix analysis; the methods of the expert diagnostics. It Is Offered: model of the estimation effectiveness realization marketing strategy developments of the enterprise; the system of the estimation quality marketing strategy of the development of the enterprise; the model of the estimation marketing potential level of the strategic development of the enterprise; the methodical approaches for shaping the strategic set of the development of the enterprise. The Sphere of the use: trade enterprises.