Balitska O. Customer behavior modelling as substantiation instrument of the enterprises marketing strategies

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0410U001864

Thesis Registration Form

0410U001864.pdf

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

24-03-2010

Specialized Academic Board

К26.063.01

Essay

Dissertation work is devoted to the research of approaches complex of marketing strategy enterprise forming on the basis of customer behavior models in the market of technical control and analysis. The author analyzed the customer behavior role and definition, investigated the process of marketing strategy development and proposed personal understanding examining specificity of the chosen market segment.

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Files

Автореф.doc

Автореферат обкладин 1.doc

Дисертація Баліцької О.П..doc

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