Bezborodova T. Informative providing of marketing activity of enterprises of machine industry

Object - the process of marketing information of mechanical engineering. Subject -theoretical, methodological and practical aspects of information support marketing activities of mechanical engineering. Methods - abstract-logical, statistical, economic, monographs, cash-positive, experimental. First: A structural-morphological model of information support of management through appropriate categories of: information management. Improved: - methodical approach to measuring the information potential of marketing activities of enterprises based on the model matrix evaluation system overall marketing functions of mechanical engineering, methodological approaches of the bank's models and methods as a component of the marketing information system engineering, systematic approaches to evaluating the potential of information-based manufacturing enterprises modified model I. Ansoff. Have got further development: - Interpretation of the nature of information potential of marketing activities, - classification of marketing information for companies that are characteristic of information in general and particularly for marketing, concept and characteristics of the basic categories of marketing activity at the enterprises of mechanical engineering.