Shtanko L. Formation of the effective investment strategy of the diary industry

The following thesis is devoted to the development of theoretical, methodological and practical issues of developing an effective investment strategy for the dairy industry. The main stages of the strategic planning of investment processes in the enterprise are classified and clarified. To conduct strategic analysis as one of the stages of the investment strategies the schematic diagram of its implementation with a detailed study of the business potential of the company is presented. The evaluation of the investment potential shows the general readiness of the organization to the realization of the investments, that's why the scheme of investment potential is proposed. It reveals the recourses of the enterprise as means necessary to achieve investment goals. Based on analysis of the current state of the dairy industry and the introduction of their investment strategies, strategic direction of companies that in the course of the study were divided into two strategic groups are substantiated. In accordance with certain strategic directions the investment strategy for each business group was proposed. For the selection of the most effective investment option for companies with defined alternatives it was proposed to use corrective coefficients, which would enable to avoid distortions of investment and contribute to a more optimal investment portfolio.