Malynka O. Managing brand equity of enterprises on the retail market of petroleum products

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0410U002340

Thesis Registration Form

0410U002340.pdf

Applicant for

Malynka Oksana Yaroslavivna

Specialization

08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

Date of defense

12-05-2010

Specialized Academic Board

К 20.052.06

Essay

In the dissertation theoretical bases are grounded and key practical provisions are worked out concerning the process of brand equity management of the enterprise to ensure the profitability of its activity.

Thesis supervisor

Lyashenko Oksana Mykolaivna

Official opponents

Кендюхов Олександр Володимирович
Федорович Роман Володимирович

Files

aref.doc

dis.doc

dod А-Б.doc

dod В.doc

dod Д.doc

dod Е.doc

dod Ж.doc

dod З.doc

dod И-Л.doc

dod М1.doc

dod М2.doc

dod М3.doc

dod М4.doc

dod Н.doc

dod П.doc

dod Р-Ш.doc

dod Щ.doc

Similar theses

0424U000088

Anna Sirko

Ensuring the competitiveness of enterprises in the context of crisis management

0424U000089

Anatolii Terebii

Implementation of international standards of corporate social responsibility at enterprises

0524U000121

Marharyta I. Chepeliuk

The methodological basis of the formation a system of enterprise strategies: an international aspect.

0524U000120

Valentina Yatsenko

Theoretical and methodological principles of the formation of social responsibility of institutions of higher education in the conditions of structural and innovative transformations

0424U000049

Olha V. Makarevych

Formation of the intellectual capital of the enterprises of Food Industry