Markelov S. Strategy of the enterprise deversifications of the confectionery industry

The Object: process to diversifications of enterprise confectionery industry (DECI). The Purpose: development of the theoretical positions and methodical approach to shaping the strategies to DECI and scientifically-practical recommendation for its introduction and realization adequately modern condition of the development of the economy of the country for increasing of efficiency to activity enterprise on consumer market. The Methods: dialectical; analytical; modeling; grouping; the expert estimation; statistical; monitoring; the comparisons; the generalised analysis. It Is Offered: process model of the data ware of the development and introduction to strategies to DECI, methodical approach to strategic analysis of DECI, process of the motivation of the choice to strategies of DECI, mechanism of the estimation to diversifications of the briefcase of the enterprise, categorization type to diversifications, studies of the particularities of DECI. The Sphere of the use: enterprises of the confectionery industry.