Barybina Y. Managing competitive potential of retail trade enterprises of consumer cooperatives in Ukraine

The dissertation is devoted to the process of solving problems of forming theoretical and practical tasks of managing competitive potential of retail trade enterprises of consumer cooperatives in Ukraine. The work extends theoretic basics of the notion " competitive potential", improves approaches to managing competitive potential of enterprise; characterizes peculiarities and conditions of forming competitive potential trade enterprises of consumer cooperatives in Ukraine, and defines the role of share potential in the general structure of social and economic potential of enterprise. It gives the results of monitoring social and economic condition of retail trade of consumer cooperatives in Ukraine and evaluation of their competitive potential; it researches peculiarities of managing competitive potential of retail trade enterprises of consumer cooperatives. Methodic principles of cyclic approach to managing competitive potential of retail trade enterprises of consumer cooperatives and methodic provision of evaluating the quality of managing competitive potential has been developed; Complex program of managing competitive potential of retail trade enterprises of consumer cooperatives in Ukraine has been suggested.