Stadnichenko V. Dealer's network management of boiler manufactures

Dissertation is devoted to the issues of improvement in dealer's network management of boiler manufacturers. Main aspects of economic relations in marketing channel and management mechanism of dealers network are defined. Classification of indicators for dealers economic activity evaluation and systematization of methods for evaluation are improved. On the basis of research of marketing channels on boiler market, the complex of indicators for dealers sales evaluation in network of manufacturer is formed. The method of consistently hierarchical diagnostics of dealers network is developed and realized in computer software. The model of dealers network management cost optimization is developed on a basis of logistic curve function. The model is proposed for sales planning of regional dealers network. Recommendation concerning the improvement of the mechanism of dealers network management of boiler manufacturers are developed.