Profatilo E. The forming of marketing organizational structures at industrial enterprises

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0410U002890

Thesis Registration Form

0410U002890.pdf

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

09-06-2010

Specialized Academic Board

Д 17.127.01

Classic Private University

Essay

The main foundations of the marketing organizational structure's role in the process of enterprise's adaptation to the turbulent environment have been developed. The search of new approaches to the marketing organizational structure's formation through the research of the influence of the globalization processes has been grounded. On basis of the analisys' results the following conclusion has been made: block-module marketing organizational structure makes get-up more flexible towards external factors. Moreover, the gained informational connections have an indication of synergy, which makes it possible to talk about competitive ability of the block-module marketing organizational structure and the practicability of further development of block-module approach

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