Ilchuk O. Strategic management of the economic potential the trade enterprises.

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0410U003171

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

16-04-2010

Specialized Academic Board

К 35.840.01

Essay

In the dissertation research the essence and feature of the term "the economic potential of a trade enterprise" was clarified; improved the structure of the economic potential of a trade enterprise with account taken of the client component that is determinant of choosing directions for strategic management of the economic potential of a trade enterprise. Strategic actions for strategic management of the economic potential according to developmental level of the resource component and client potential was proposed, on the basis of which was formed Directional Policy Matrix (DPM) for strategic management of the economic potential of a trade enterprise.7452

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