Kulishova Y. Management of enterprises development with external economic potential

Object of research: processes of management development of enterprises with external economic potential. Purpose of research: development of scientifically-methodical positions and applied recommendations on the improvement of management enterprises with external economic potential for the increase of competitiveness on oversea and internal markets. Methods of research: analysis, system-logical method, multivariable cross-correlation-regressive analysis, designs and prognostication, graphic, matrix method, method of analysis of hierarchies. Results: concepts and features of management development of enterprises are certain with external economic potential; existent models and mechanisms of management enterprises are investigational with external economic potential; conception of management development of enterprises is developed with external economic potential; the structure of process of diagnostics of external economic potential is offered; the model of realization of external economic potential is developed on the basis of realization of competitive edges of enterprise; the model of estimation of realization of external economic potential is realized and strategy of an export is a substitution enterprises of the Donetsk area is built; the matrix of strategies is built for metallurgical enterprises for an estimation and choice of the most effective strategy of development; realization of model of diagnostics of external economic potential is conducted on the example of development of OAO the "Donetsk metallurgical factory". Novelty: first: conception of management development of enterprises is developed with external economic potential; improved: estimation of influence of innovative losses on forming of external economic potential; method of determination of volumes of substituting for an export realization at the internal market; got further development: concept "Management development of metallurgical enterprises with external economic potential"; system of diagnostics of activity of enterprises with external economic potential. Field of the use: level of enterprises.