Altukhova I. Competitiveness of metallurgicall enterprise products

Object: process of providing and increase of level of competitiveness of products of metallurgical enterprise. A subject: theoretical, methodological and practical principles of development and introduction of measures for the increase of competitiveness of products of metallurgical enterprise. Research methods: dialectical method of scientific cognition, analysis of primary document, to the statistical and financial accounting, concretely searching methods and methods of logic analysis, methods of технико-экономического analysis, methods of analysis of the systems and comparative, method of statistical groupments, экономико- mathematical and statistical prognostication. For the first time: project approach is used for the improvement of policy of sale to the metallurgical products. It is improved: marketing policy of distributing of products of metallurgical enterprise; scientific ground of custom development of sale network of metallurgical enterprise controls; theoretical approach for forming of maintenance of concepts "competitiveness of enterprise" and "competitiveness of products"; terminology vehicle - a candidate for a degree is improve a concept "market competition". Have received the further development: approaches of research of competitive edges of products of metallurgical enterprise; model of estimation of perspective directions of improvement of metallurgical enterprises of Ukraine; author interpretation of modern paradigm of competitiveness on the basis of development of model of R.Peysa and E.Stefana. Use sphere:: metallurgical enterprises.