Botushan M. Marketing communicative activity of the wire industry enterprises.

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0410U003984

Thesis Registration Form

0410U003984.pdf

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

11-06-2010

Specialized Academic Board

Д 41.055.01

Odessa National Economic University

Essay

The dissertation is devoted to the decision of a problem to increase the efficiency of marketing communicative activity of the wire industry enterprises. Features of marketing communications, that are carried out, in the conditions of information economy and with regard for industry specificity are investigated. In the work necessity to use the virtual space for increasing marketing communications' efficiency is proved, communicative activity is considered adhering to the position of integration of real and Internet spaces. Wire manufacturers consumers are structured. The system of indicators to evaluate the efficiency of marketing communications, regarding the specificity of the Internet is offered.

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Files

aref.doc

diss.doc

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