Kramarenko S. Marketing plan improvement in machinery enterprises

Object of research - marketing activity of the machine-building enterprises. A research objective - improvement of a complex of marketing of the machine-building enterprises, which use is directed on preservation of their positions in the market. Research receptions - general scientific, statistical methods, methods of the comparative analysis, regression the analysis, ranging, linear transformations. Theoretical, practical results and novelty - an advanced complex of marketing for the machine-building enterprises at the expense of introduction of elements "advertising", "branding", "innovations"; advanced economic-mathematical model of influence of use of separate elements of a complex of marketing on results of activity of the enterprise; advanced procedure estimation elements and subcells of an advanced complex of marketing; the indicator estimation marketing complex. Introduction degree - scientific positions are discussed at 7 conferences, published in 13 works and used at 3 machine-building enterprises. Use sphere - the machine-building enterprises.