Belouschenko Y. Diversification of enterprises activity which provide development of the fishing tourism

The object: The management process of enterprises activity, providing development of the fishing tourism. The purpose: scientific basis and development of practical recommendations on diversification of enterprises providing development of the fishing tourism. The methods: dialectical, abstract, logical, economical, statistical, generalized statistical indices, expert appraisal, portfolio analysis, extrapolation, economical simulation, SWOT-analysis. It is offered: for the first time, methodical bases of the fishing tourism infrastructure formation. It is improved: of exact wording formula definitions of diversification, fishing tourism, their characteristic indications and expansion of classification types; theoretical approach to formation of service market segments of the fishing tourism; methodical bases of price formation at the service market of the fishing tourism; Has got further development: research of enterprises functioning peculiarities, providing development of the fishing tourism of the Azov-Black sea basin; approach to the implementation of portfolio analysis of the enterprises activity sphere, providing development of the fishing tourism; methodical approach to the management of enterprises activity at the expense of introduction of the fishing tourism tour operator, theoretical provisions on diversification of service types. The sphere of use: enterprises of tourism-recreational complex.