Soltys M. Improvement of the system of sales of cattle-breeding products.

The dissertation investigates theoretical and methodology principles of the importance, place and essence of the sales activity of enterprises and its peculiarities in agriculture. It has outlined regularities and problems in the formation of demand and supply of cattle-breeding products, development of the branches of cattle-breeding, sales and distribution of the products and the factors that determine them. The work proposes improvement of the sales of cattle-breeding products by agricultural enterprises by way of optimal combination of production and selling activity, choice of the channels of sales of the products, intermediaries and collaboration with them, development of various forms of integration, active communication policy in the market.