Ulitina N. Lingual Characteristics of Commercial Slogans as a Component of Oral Advertising (Experimental Phonetic Research of English TV and Radio Advertising)

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0410U005928

Thesis Registration Form

0410U005928.pdf

Applicant for

Specialization

  • 10.02.04 - Германські мови

24-09-2010

Specialized Academic Board

К 41.051.02

Essay

The subject of the paper is oral (tele- and radio-) advertising, namely, the slogan, with the aim of researching its linguistic characteristies. Methods used included, descriptive, quantitative, that of seientific observation, instrumental methods of experimental phoneties. Analysis of all components creating the illocutive force of the slogan was offered in the paper and is new and original. Sphere of practical application - Teaching, Politology, Marketing.

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Files

aref.doc..doc

Улитина Н.А. Диссертация.doc

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