Zhalba I. Formation of enterprise of system marketing communications at furniture market

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0410U006110

Thesis Registration Form

0410U006110.pdf

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

11-11-2010

Specialized Academic Board

Д 26.055.01

Kyiv National University of Trade and Economics

Essay

Dissertation work author considers and generalizes scientific approaches to forming of marketing communications essence taking into consideration marketing concept relationship statements at furniture enterprises market as well as consumer choice criteria. The author offers organizational mechanism of marketing communications system forming. Advice as to forming of improved structural marketing communications system model as well as methodical recommendations as to marketing communications program improvements based on marketing research results.

Read more

Files

aref.doc

Жалба--Dis Roz 1.doc

Жалба--ROZD 3 e Vusn+ litera.doc

Жалба--ROZDIL 2 E.doc

Жалба--illia 16.11 Дод М Н New.xls

Жалба--Дод Б Авт модель.doc

Жалба--Дод П,Р Розрах модел 2009 New.xls

Жалба--Додат Д.doc

Жалба--Додаток А Модел .doc

Жалба--Додаток В.doc

Жалба--Додаток Е Класиф ризик в.doc

Жалба--Додаток Ж структура розп кошт в.doc

Жалба--Додаток К Анкета СМК 2006 р.doc

Жалба--Додаток Л Меблева галузь_Ос нь 2006.doc

Similar theses

0424U000088

Anna Sirko

Ensuring the competitiveness of enterprises in the context of crisis management

0424U000089

Anatolii Terebii

Implementation of international standards of corporate social responsibility at enterprises

0524U000121

Marharyta I. Chepeliuk

The methodological basis of the formation a system of enterprise strategies: an international aspect.

0524U000120

Valentina Yatsenko

Theoretical and methodological principles of the formation of social responsibility of institutions of higher education in the conditions of structural and innovative transformations

0424U000049

Olha V. Makarevych

Formation of the intellectual capital of the enterprises of Food Industry