Sigaeva T. Informative interaction of enterprise with the subjects of external environment in the processes of investing

Object of research: investment processes of the industrial enterprises; the work purpose: the further development of theoretical positions and methodical maintenance of information interaction of the industrial enterprise with subjects external environments in the course of real investment, taking into account the economic and social nature of investments, resource achievements of the industrial enterprises and expected results of investment projects; technique of research and equipment: the behavioral theory, an is abstract-logic method, the system approach, analysis and synthesis methods, the multidimensional factorial analysis, a method of neural networks, the theory of indistinct sets, a method positioning by means of chess matrixes, a method of expert estimations, graphic; theoretical and practical results: it is improved: the methodical approach to definition of strategy of information interaction of the industrial enterprises with investors in the course of real investment; differentiation of quantitative values of integrated indicators of investment appeal of the industrial enterprises and economic efficiency of investment projects behind qualitative levels: "low", "average" and "high"; had the further development: methodical positions of quantitative measurement of investment appeal of the machine-building enterprises; system of indicators of complex estimation of economic efficiency of the investment projects which feature are definition of an integrated indicator; kinds of models of information interaction of the enterprise with subjects external environments; separate conceptual positions of information interaction of the industrial enterprise with subjects external environments in the course of real investment; subject and introduction degree: workings out are entered into practical activities of Council concerning a special mode of investment activity on the city territories of Kharkiv, LLC "Commercial and industrial Company" Nova ", OJSC "АVТRАМАТ"; use sphere: investment activity of the industrial enterprises.