Vynokhodova S. Planning of insurance companies' marketing activity

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0410U006354

Thesis Registration Form

0410U006354.pdf

Applicant for

Vynokhodova Svitlana Grigoriivna

Specialization

08.00.08 - Гроші, фінанси і кредит

Date of defense

24-11-2010

Specialized Academic Board

К26.063.01

Essay

Dissertation deals with the improvement of scientific and practical bases of the insurance companies' marketing planning. Dissertation also contains a list of insurer's key marketing planning features which depend on the nature of insurance business as economic activity. An information and logical model of marketing planning process for insurance companies developed in the study.

Thesis supervisor

Shepilova Valentina Grigorievna

Official opponents

Шафалюк Олександр Казимирович
Тринчук Віктор Вікторович

Files

Vynokhodova DISS.doc

aref.doc

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