Krivich Y. The management of innovation potential of banking

The dissertation research is devoted to development of methodological basis of formation, application and evolution of bank's innovation potential (BIP). In the work the essence of banking innovations was investigated and their key characteristics and functions were identified, main directions of contemporary innovative changes in the banking business were allocated; international experience in banking innovation was re-searched and the analysis of current state of the market of bank's innovations in Ukraine was carried out, a structural-decomposition analysis of the innovation potential of busi-nesses was done; the essence, purpose and specific features of BIP was defined; its struc-turing was done, functions, principles and specific features that influence on its formation and usage were formalized; conceptual bases of BIP assessment were defined; assessment limits were set and conditions of their obtaining were structured; the author's approach for defining the further strategy of the bank based on its IP level was developed.