Danylenko-Kulchytska V. Management by publicity activity of releases of printing mass medias

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0411U000707

Thesis Registration Form

0411U000707.pdf

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

04-03-2011

Specialized Academic Board

Д 58.082.03

Chortkiv College of Economics and Business

Essay

The results of research of scientific-methodical positions and applied recommendations are represented in relation to the management by publicity activity of releases of printing mass medias. Methodical approach is offered to forming by the releases of printing mass medias of price policy in the field of publicity services, which is based on the complex and successive use of expenses, oriented to competition and oriented to demand of methods of pricing and foresees the division of advertisers on a category, depending on the results of advertising expected by them in printing to MASS-MEDIA.

Read more

Files

aref.doc

dis.doc

dis.doc

Similar theses

0424U000088

Anna Sirko

Ensuring the competitiveness of enterprises in the context of crisis management

0424U000089

Anatolii Terebii

Implementation of international standards of corporate social responsibility at enterprises

0524U000121

Marharyta I. Chepeliuk

The methodological basis of the formation a system of enterprise strategies: an international aspect.

0524U000120

Valentina Yatsenko

Theoretical and methodological principles of the formation of social responsibility of institutions of higher education in the conditions of structural and innovative transformations

0424U000049

Olha V. Makarevych

Formation of the intellectual capital of the enterprises of Food Industry