Salogubova V. Competitiveness increase of higher educational establishment on marketing basis

The influence of integral elements of the marketing complex "7-P" on the competitive growth of a higher educational establishment has been specified. The number of entrants which can be accepted to higher educational establishments of Ukraine, region and a specific higher educational establishment and the student contingent for the period till 2020 have been forecasted. The model of the assessment of the competitiveness level of a higher educational establishment on the basis of three factors: appeal of the market of educational services, generalized rating of a higher educational establishment and the demand for the graduates on the labour market has been developed. The system of performance indicators of a higher educational establishment has been formed. The system of indexes of the appeal of the market of educational services of a particular region has been specified. The aprobation of the method of determination of competitiveness levels has been realized. The model of the competitive growth of a higher educational establishment has been developed. The organizational structure of a higher educational establishment has been developed with the purpose of its competitive growth on the basis of marketing.