Nagornyy E. Scientific-methodical principles of industrial innovative products marketing testing

The object of research: processes of innovative activities to create innovative products in the industry. Aim: development of scientific and methodological bases of test marketing of innovative products in the industry. Research methods and techniques: a comparative and statistical analysis, systemic-structural analysis, logic synthesis method, factor analysis, the method of expert evaluations, economic and mathematical analysis. Theoretical and practical results: the results of a methodological development and practical proposals that enhance the efficiency of innovation based on introduction of market testing procedures. Novelty: proposes scientific and methodical approach to making a decision on the readiness of innovative products to enter the market as a result of market testing, improved theoretical and methodological approach to market testing; The methodical approach to calculate the integral novelty of innovative products, improved search of the optimal models of new products; had the further development of the methodological approach to the types of commercial failures of innovative products; received further development approach to determining the time required for the modernization of production within the enterprise product portfolio. Level of implementation: basic research and the methodical, scientific and practical results of market testing introduced. Field (industry) use: economy and management of enterprises.