Samonova T. Formation of integrated marketing communications at the tourist market

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0411U000907

Thesis Registration Form

0411U000907.pdf

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

15-03-2011

Specialized Academic Board

К26.063.01

Essay

The dissertation is devoted to formation of effective marketing communications at tourist enterprises. The study shows the classification of marketing functions of tourist enterprises. The grouping criteria of tourist enterprises depending on their life cycle are formed.

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Files

Автореферат.doc

Дисертація Самонової.doc

Додатки_нов.doc

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