Bliznyuk A. Formation of Marketing Management Strategies in Tourism Enterprises

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0411U000909

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

16-03-2011

Specialized Academic Board

К26.063.01

Essay

This dissertation is dedicated to solving the problems of marketing management strategies in tourism enterprises based on adaptation and creation of a Unified Tour Travelling Center. In this dissertation, author analyzes the formation and operation of marketing management strategies in tourism industry.

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