Yur'yevs'ka O. Formation of management strategy for the small hotel enterprises

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0411U001106

Thesis Registration Form

0411U001106.pdf

Applicant for

Specialization

  • 08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

17-12-2010

Specialized Academic Board

Д 52.051.06

Essay

Methodical approaches to determining the strategic position of small hotel enterprises on the basis of stratification and diagnosis according to the formats of business activity are improved. A method of forming branch association of small hotel enterprises on the basis of simulation, that will allow to use the marketing system more productively and to increase the efficiency of small businesses, is developed. Further development of the theory of strategic management of a small hotel enterprises in the specification of the conceptual and categorical system, identify areas of research, identify problems functioning on a small market of hotel services.

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Files

Yuryevskaya_aref.doc

Yuryevskaya_dis.doc

Yuryevskaya_liter.doc

Yuryevskaya_prilow1.doc

Yuryevskaya_prilow2.doc

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