Bespyata M. Marketing activity of trading enterprises in the construction products market

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0411U001254

Thesis Registration Form

0411U001254.pdf

Applicant for

Bespyata Maryna Mykolayvna

Specialization

08.00.04 - Економіка та управління підприємствами (за видами економічної діяльності)

Date of defense

21-12-2010

Specialized Academic Board

Д 11.055.01

Essay

The Object: processes to marketing activity of the enterprises in the construction products (CP) market. The Purpose: development scientifically-methodical and practical recommendation on improvement of marketing activity of the trade enterprise, concerning with realization CP. The Methods: theoretical generalization and comparison; system, cluster, statistical and graphic analysis; modeling; the expert estimations. It Is Offered: scientifically-methodical approach to study of the development to retail business CP on base of the monitoring the condition of the functional processes to marketing activity on use the cluster analysis; the model to competitiveness and developments enterprise spheres to trade; the complex of the economic and mathematical models of the taking the marketing decisions (the model of the forecast demand for CP; the model of management spare; the model of storage system management). The Sphere of the use: trade enterprises on the CP market .

Thesis supervisor

Britchenko G.I.

Official opponents

Решетнікова І.Л.
Криковцева Н.О.

Files

Автореферат Беспятой М..doc

Работа--ЗМІСТ+.doc

Работа--Р.1ч.1.doc

Работа--СПИСОК ИСПОЛЬЗОВАННЫХ ИСТОЧНИКОВ.doc

Работа--вступ +.doc

Работа--додатки--SPEKTR_SMALL.jpg

Работа--додатки1--додатки.doc

Работа--додатки1--оценка КСП.doc

Работа--конец. р 3.doc

Работа--р.1часть2.doc

Работа--р.3+.doc

Работа--р2.doc

Работа--титул.doc

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