Itkin D. Planning of insurance companies' marketing activity

Українська версія

Thesis for the degree of Candidate of Sciences (CSc)

State registration number

0411U001338

Applicant for

Specialization

  • 08.00.08 - Гроші, фінанси і кредит

26-01-2011

Specialized Academic Board

К26.063.01

Essay

The theoretical approach concerning the concept of strategy. The relevant criteria for developing financial strategies for the realization of industrial enterprises on the basis of strategic analysis, balanced scorecard, and demand-driven industry. The economic-mathematical model for evaluating the effectiveness of financial management strategy of industrial enterprises, aimed at investigating factors influence the effectiveness of the system studied. The thesis offers a methodical approach to enhance the effectiveness of management strategies in general terms.

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