Lutsiv O. Enterprise competitive strategy in the conditions of uncertainty (on the example of dairy industry)

Thesis is devoted to the elaboration of theoretical positions and practical recommendations concerning to competitive strategy of enterprise in the condition of uncertainty. The definition of "strategy" and "competitive strategy", the methods of complex evaluation of competitive strategy formation by a separate strategic business unit which provide the improvement of mechanism and detail the design of probable scenarios of the development of events according to the criteria are improved. The "wheel of development of competitive strategy", reflecting correlation between the key factors of success in branch, competitive status and competitive strategy is developed. The model of forming of the adjustment program of competitive strategy by means of which it is possible to define the type of risk and its size, and the model of strategic analysis of enterprises, which reflects the economic dependence of risk and competitive strategy are created. The offered model of forming of the adjustment program of competitive strategy and the model of strategic analysis were approved on the milk processors of the Ternopil area.