Korzhenko K. Forming of marketing competition strategy of retail trade enterprises (on the materials of office goods market)

Object – the process of marketing competition strategy of retail trade enterprises forming; purpose – the ground of theoretical and methodical aspects and the practical recommendations of marketing competition strategy of retail trade enterprises forming development; methods – general scientific and specific; results – recommendations of marketing competition strategy of retail trade enterprises forming at the offices commodities market; novelty – the methodical tools of the commodity competitive advantages determination; the principles of enterprises distributing on the groups of maximal accumulation of people and limited amount of customers; the marketing competition strategy of retail trade enterprises forming process; the degree of introduction – the retail trade enterprises, branch – retail trade