Danko Y. Organizational and economic foundations of marketing of agricultural enterprises

Object: the process of organizational and economic principles of marketing of agricultural enterprises in terms of instability. Purpose: To study theoretical and methodological provisions of the organizational and economic principles of marketing farm and find ways to improve it. Methods: The induction and deduction, analysis and synthesis, economic and statistical, economic and mathematical modeling, correlation and regression analysis, survey, and a graphical method. Results: The theoretical and methodological foundations of organizational and economic principles of marketing companies. The estimation of the basic components of organizational and economic principles of marketing entities. Ways of improving the organizational and economic principles of marketing of agricultural enterprises. Novelty: A and substantiates the methodological approach to the integrated index of competitiveness of agricultural enterprises, improved theoretical and methodological approach to revealing the features of enterprise marketing, improved definition of the terms of vertical and horizontal relationships in the process of marketing, improved application of the basic components of organizational functioning and economic principles development of marketing, received the further development of a methodical approach towards evaluation of the harmonic part of personnel management in the task of marketing, the essence of the concept of "Agricultural Marketing", a methodical approach to forecasting revenue from sales of agricultural. Sfera introduction: farmers and government.